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The Customer Service Specialist serves as an integral link between a company and its customer base. The service technician plays an important role in building and maintaining a good brand reputation. The role is largely responsible for customer satisfaction, retention, and sales growth, outsourcing customer service specialists exist to provide customer support in a variety of ways, including by phone, email, online chat or social media. Some customer service professionals also interact with customers face-to-face. Larger companies can set up a call center to address customer inquiries on demand through inbound calls and online inquiries.