The new generation of digital marketing is influenced by modern technologies such as artificial intelligence, automation, data analytics and personalization. These IT solutions have driven a revolution in digital marketing over the past three years and have shaped several key trends that will shape the future of the industry.

The first trend is the use of artificial intelligence. AI has found widespread use in digital marketing, especially in the creation of chatbots. Chatbots have become a popular tool for businesses, offering real-time customer support and improving customer experience. The use of AI can also automate marketing processes, analyze data and offer personalized solutions to consumers.

The second trend is virtual and augmented reality. VR/AR technologies open up new opportunities for companies in the field of marketing. They allow you to tell compelling brand stories that resonate deeply with consumers and help build connections and brand loyalty. Virtual and augmented realities create more emotional and engaging experiences for consumers.

The third trend is the Internet of Things. Enterprises are increasingly taking advantage of the massive amounts of data generated by IoT devices. This data provides valuable information about consumer behavior and preferences, allowing companies to better understand their audiences and create more effective marketing strategies.

The fourth trend is the era of 5G Internet. With the rollout of 5G internet, marketing platforms will benefit from faster and more stable connections. This opens up new opportunities for the use of technologies such as virtual and augmented reality, as well as allowing interactive and multimedia elements to function more smoothly in marketing campaigns.

And finally, the fifth trend is artificial intelligence-based marketing platforms. With the advancement of AI, companies are increasingly using AI-based platforms to manage and optimize their marketing campaigns. These platforms analyze large volumes of data, offer personalized solutions and help in making strategic decisions. Read on the website a more detailed article by of the master of digital marketing Dmitrii Khasanov https://www.entrepreneur.com/growing-a-business/5-trends-that-are-shaping-the-next-generation-of-marketing/471064

Overall, the new generation of digital marketing relies on modern technologies that allow companies to create more effective and personalized marketing campaigns. Artificial intelligence, virtual and augmented reality, the Internet of things, 5G Internet and AI-powered platforms are all trends that are shaping the future of digital marketing and opening up new opportunities for companies to achieve their business goals.